The below outlines the properties required for syncing customer and segment data as part of Customer Data Sync for Audience Targeting. These tables define the structure for Segment Feed and Customer Feed, which ensure accurate mapping of segments to customers for targeted ad delivery.
Segment Feed (Required when syncing your own segments)
| フィールド | 説明 | 必須/任意 | type | 例 |
|---|---|---|---|---|
segment_id | Unique segment ID in your system. Must match customer feed or ad request. | 必須 | テキスト | custom-segment-1 |
name | セグメントを選択する際に表示されるフィードの名前。 | 必須 | テキスト | High Spending Shoppers - Cola Co |
description | Shown when selecting segments. Recommended to be under 20 words. | 必須 | テキスト | Shoppers with an average weekly shop in the top 15% that purchase Cola Co products. |
category | Optional category tag for future UI filtering. | 任意 | Json配列 | Custom segmentation |
team_ids | Restricts segment access to specified teams. Other teams can't view or select it. | 任意 | Json配列 | ["a5166cf4-87f4-4741-a721-c05ffd9941a5"] |
Customer Feed (Required when syncing your own segments and customers)
| Column | 必須 | type | 説明 | 例 |
|---|---|---|---|---|
customer_id | 必須 | テキスト | Identifier of the customer in the retailer's system. Must be consistent with ad request. | oo32s-a432-dsf4380 |
segments | 必須 | Json配列 | Segment IDs linked to the customer. Must align with the segment feed. | ["segment-1","segment-2"] |
source_identifier | Read-only | テキスト | Internal system reference. Cannot be modified by retailers. | システム生成 |
source_identifier読み取り専用で、システムによって自動的に生成されます。このフィールドをアップロードファイルに含めたり、変更したりしないでください。